What is Scandinavian Design?

In essence, Scandinavian Design refers to the design movement that emerged in the 1950s in Denmark, Sweden and Norway, as well as Finland and Iceland. Scandinavian Design is described by many as being fairly minimalist, with clean simple lines. Highly functional, the style is effective without needing heavy elements; only what is needed is used. Survival in the north required products to be functional, and this was the basis of all design from early on.

As early as 1947, at the legendary Milan Triennale, Scandinavian furniture, glass and house ware designs caused a big sensation. Following the exhibition, such items became internationally fashionable and influenced other directions in design. In particular, the travelling exhibition, Design in Scandinavia, which exhibited throughout the USA and Canada from 1954 through 1957, brought the public closer to Scandinavian Design and triggered a real Scandinavia-Hype. 

The evolution of the characteristic design stems from the history of Nordic countries. While the rest of Europe looked up to the nobles and the wealthy with all their opulence, northern Europe focussed on local materials and subtle and functional forms. The sense of practicality that flows into Scandinavian Design is a clear feature of this genre and contributed significantly to modern furniture and product design.

An important factor in the development of its interior design lies in the fact that, for centuries, Scandinavian life revolved around the home. With a rough climate and long, cold winters, the home had to be a comfortable and cosy place of refuge. This led to the notion of good design, which combines beauty with practicality. The aesthetics of such designs was intended for everyone. The democratic and egalitarian design principles follow a Lutheran philosophy based on Protestant values of rationality and humanity. 

Scandinavian Design of furniture and deccorating are famous internationally for their modern, innovative and clean lined qualities. Typical to Scandinavian design is functionality and utility of the products. Use of modern technology with materials like teak wood and metal are also typical to Scandinavian design. Scandinavian glassware and pottery design uses naturalistic forms and in fabrics the main theme are clear and simple patterns.

During the 1980s, interest in classical Scandinavian Design waned. The 90s, however, experienced a renaissance of traditional ideals and concepts that reinterpreted Scandinavian design from a new angle. Traditional approaches such as intricate hand-made designs, perfect functionality and a democratic unity of shapes were combined with a tendency to treat objects as individual units of design. Despite such developments – or precisely because of them – determining whether antique furniture was made in the 50s can be difficult.

Part of the Design in Scandinavia exhibition, which ran from 20 April to 16 May 1954

The modern Scandinavian Design

Educational Toys for Toddler

I was graduated in Product Design Department. In the final project, i made educational toys for toddler. Toys, and play in general, are important when it comes to growing up and learning about the world around us. The young use toys and play to discover their identity, help their bodies grow strong, learn cause and effect, explore relationships, and practice skills they will need as adults. Adults use toys and play to form and strengthen social bonds, teach, remember and reinforce lessons from their youth, discover their identity, exercise their minds and bodies, explore relationships, practice skills, and decorate their living spaces.

I named my final project toys "FUDDLER" means Fun, Educative for Toddler (2-5 years). Why Toddler? Because in that age, 2-5 years is the "golden age". The Golden Age is a time period when some activity or skill was at its peak. So  it is so important to stimulate the toddler skills in this period.  The concept of my final project is an educational toys that can stimulate 3 development of basics skills ( motoric, cognitive, and psychological) of  toddler. Fuddler is a builder toys that have many different parts.  All the parts shape is  used basic shape : circle, square, triangle, and trapezoidal).  The  3 diffrent parts are :

1. Basic parts, consist  wheel, container, handle, and pole.
2. wodden cube and ball
3. Wooden screws

Fuddler also used basic colors: Red, Blue, Yellow and Green. And it can build in  5 different toys : Chart, Cycle, Scooter, Rocker, and stacking toys table.

The Goals of this project is to design an educational toys that can be form or build with that toddler's desire and imagine and also can stimulate their 3 development of basics skills, such as :

1. Motoric Skills : to practice their motoric skills : to build, to walk, to propel, to climb, and to ascend .
2. Cognitive Skills : to develop their power of imagination (bulid something) , to know basic colors and shape, and to practice how to build something that they want ( help to 

   stabilized beetwen their brain and hand).

3. Psychological : to learn how to be patient and make efforts.

Prototype

Users Test

"Product Packaging" The Art of Selling a Product

Since i work in the Packaging Company, so i will share  a lilttle about Product Packaging with you . Product packaging plays an important role in the marketing mix Packaging plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups. So What is Product Packaging anyway? Packaging is the process of enclosing, or containing the product in bottles, plastic bags, wrappers, lubes, paper cartoons and boxes etc. For the purpose of displaying useful information regarding the product, its contents, weight, size, price, constituents, usage necessary instruction about the usage and storing the product must be recorded on the package. Package reduces the risk of wastage, spoilage, leakage, metage and evaporation etc. in the process of transportation and storage.

Packaging is more than just your product's pretty face. Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it. For example, "displayability" is an important concern. The original slanted-roof metal container used for Log Cabin Syrup was changed to a design that was easier to stack after grocers became reluctant to devote the necessary amounts of shelf space to the awkward packages.

FUNCTIONS OF PACKAGING

Protection

The fundamental functions of packaging is to protect it from sun, rain, moisture, insects and atmospheric contracts etc. packaging maintain the product fresh and enhances its life. So, we use air-tight containers for certain products.

Easy identification

Every producer has its own distinct packaging, different from other with respect to design, size, color and other specification packaging helps-us in the easy identification and immediate picking up of the product.

Convenience

Packaging provides convenience in the transportation and storage of the product. It is convenient for the consumers to use these products. Packaging of Tropicana Real and Frooti Juices facilitates their consumption. Packaging, no doubt helps us in the safe and convenient handling and storing of the product.

Sales promotion

It is rightly said that packaging works as silent, salesman. It catches the attention of customers, who pick up the product, go through its description and are induced to purchase the product. Self service is becoming more and more common in the field of shopping, where the customer picks up the product himself and makes its payment on the counter. Packaging in these circumstances promotes the sales.

Innovative ideas

The producers sometime develop innovative ideas about packaging which promotes their sales. For examples, shampoo, tomato ketchup, surf, sugar, milk, oil etc., are sold in small pouches. In addition to the above functions packaging facilities branding of the product. Empty packages have their resale value for customers. Packaging builds image of the product and its producers. The effective packaging is the source of prestige to its producers. Packaging continues to be more important in the modern growing completion, open, display of the product and self service of the customers.

International Halal Food Event Malaysia 2014

Last Week I went to Kuala Lumpur - Malaysia. Since 2004 My Office is an Representative official of Indonesia For "MIHAS".event. We brought Indonesia Exhibitors to join the event, Just like an event organizer i guess, but we only help organized the Indonesian Exhibitors there, from organized them in the event and travel ( Hotel and all The Trip packet). And what MIHAS by the way? Malaysia International Halal Showcase or MIHAS, is an international trade fair focusing on halal , MIHAS attracts a following of loyal visitors and exhibitors and it's held every years since 2004. This Event is usually held on May. MIHAS features a diverse range of Halal Products and services, from food to non-food, personal care, pharmaceuticals and services in finance, logistics and packaging among others. There are 41 companies from Indonesia who joined MIHAS 2014 and the 39 exhibitors were from Food Companies and the other 2 companies from Cosmetics Companies. 

Indonesia Pavillion

Indonesia booths

Indonesia Pavillion

MIHAS held in Kuala Lumpur Convetion Centre ( KLCC ) - Malaysia. Besides Indonesia, There are a lot of countries that joined MIHAS, like England, Brussels, Taiwan, Thailand, Korea, Japan, and many more. I'll tell you a secret, when you visit MIHAS someday, you have to come with empty tummy!  Seriously! Because there are more than 500 booths in MIHAS and mostly are Foods booth. Many of them not sold their product because they were looking for buyers not retailers. But don't worry, they provided sample of their product for tester. So, can you imagined? Food testers of 500 different kind of foods? I bet u were already full when you hear it, xixixi

The Event started from 10.00 AM - 07.00 PM. And it was kind so hectic and stressfull hours. Even when the event not started yet. Because we had to woke up earlier and did morning-call the exhibitors and make sure they were not late to came to the venue, and help their set the products up in their booths and make sure they're doing OK during the event and finally when the times was up we helped the exhibitors to tidy up their booth, and i did the same for 5 days during the event, so so tired anyway. Even i had a panda eyes because i was too tired and not even get enough sleeps :( But I glad that i was the part of the team, meet a lot of different people from different countries and also people from different city in Indonesia who joined the MIHAS, I also met Indonesia people who lives in Malaysia. I always feel enthusiastic when meet new people.

I was so busy there and almost had not time to relax, and enjoyed time in KL, even i enjoyed the event with its foods but i wish can enjoy the moment in Kuala Lumpur outside the venue, But i taken a few photos outside the venue when i got back to the hotel.

There are some lil pict whe i was in KL, i wish i had more time, but forget it, i already home now :D But Can you guess which is me? xixi.  I hope next year i'll still part of the team and visit MIHAS. And If you  guys have a time when MIHAS held, especially if you lives in Malaysia, you have to visit MIHAS, and get to know and taste a lot of unique food from different country, It will so fun. So i guess am out now, because still tired and need some sleep,, See you on the next post, Bye! 

Voila! Dream a dream!

I always dream that someday I"ll be an amazing shoe designer, pffff..I always use to be a shoes fans. Mostly girls did too. But I'm not fans with high-heels or Silhouette things. I just love a comfy shoes like sneakers, boot or oxfords shoes. Some people think women with high-heels are more sexy and beautiful, i know and that's so true. But I think we may not judge a woman beautiful or not  by looking the shoes that she wears, But just look how she wears the shoes! A woman will looks beautiful if she wears a pair of shoes confidently, no matter what the shoes that she wears. 

In the end of 2013, I decided to made my own shoes brand "VOILA" with the minim budget that i had that time. I design the shoes, hunting a good material and looking for a home industry that can produced my shoes design. After 2 months, finally i found a shoes maker in Cibaduyut and he agreed to produced my design shoes. For the first time i only could produced 5 - 10 PCs of shoes, but now the quantity produce increase drastically, and i am so glad that i live in the middle of the world with an amazing technological advances. Because it's help me alot to sell and promote my shoes products. So, today i will just tell you a bit story about my Shoe's brand "HELLO VOILA"

Hello Voila is a local shoe brand from Bandung city, Indonesia. Hello Voila has speciality in Oxfords shoes, Boot Shoes and any kind of that. It's a handmade shoes that have a very great quality both of it's work and material. The designs are a unique that have different stories, backgrounds and concepts for each pairs of the shoes.

Hello Voila Logo

The LOGO

The Voila's logo has a circle shape that has a pair of shoes inside. The circle shape means globe/arround the world. The shoes inside the circle that has one step forward means Voila as a leader/guide. And the last, the stripes background is a Sun or means a brighter life/future/dreams that we had. The whole Voila logo means :

" Voila leads the way to your lucky place" (a place you dreamin' of that have a brighter life).

 Hello Voila Tagline is :
"Wear it! Feel it! then VOILA! Enjoy the best luck"

when you wear a great shoes, it will makes you feel  beautiful, amazing and confident at the same time. Then, when you felt that way you will easly get your luck on your own. So, Voila wannna give that  great feeling to all the women and girls in world. So when you  wear Voila shoes, just feel the feeling! then VOILA!!! it will guide you to your lucky place.then you just enjoy your luck!

Here I put some of Voila shoes Design!

Claire Series

Stripie Green Candy

Choca Series

Cameliebe

If you wanna know about all Voila collection you can check in :

Instagram : @hellovoila

Facebook : voila hello

or you can follow us on:

Twitter : @hello_voila

I really hope that everyone who bought Voila shoes can get their own luck,, hmm..no..no..no.. i means everybody in the whole world can get their own luck and reach their dreams no matter what they're wear or where they're come from. Dare to dream guys! Because dream can come true. 

Have a best luck everyone :)

Fashion Furniture "Marc and Franc"

In 2011, i use to worked as a product designer at Marc and Franc an Furniture Company in Serpong, Tangerang, a small city near to Jakarta, capital city of Indonesia. We design Furniture Products consist a lot of variety from modern and chic sofa's, and various accessories for your living room like tables and TV cabinet, dining room furniture, kitchen and bedrooms, and lots of various accessories to your home look beautiful. And sometimes we do an Interior consultant too. I think marc and franc had a unique design style. The owner was Marc Liem ( i used to called him Pak Markus) and he always said that marc and Franc is a Fashion Furniture. I still remember the day when i first came to Marc and Franc's Showroom. I felt like i was watching a fashion show., Many stylish and unique colorfull sofas displayed there, although there were a lot of other furniture too (coffee table, shelf, puff, etc), but the sofas were really amazed me. And I always think that Marc and Franc's speciality was the sofa's design.

I put some pictures of MF's sofa design,  the sofas was designed by me and other designers and some of it are designed by Pak Markus it self.